married. Here's a guaranteed prescription for
failure:
1. Walk into a bar or nightclub where a lot
of single people hang out
2. Spot an attractive person already engaged
in a conversation with someone else
3. Barge in on that conversation, crashing
into their table and knocking the bowl
of pretzels on the table, their clothes and
the floor
4. As your opening line, blurt out in a loud
obnoxious voice, "Will you marry me?"
5. When they look at you like you've just
escaped from an asylum, raise your
voice even louder and repeat, "Marry
me - NOW"
Sounds downright stupid, doesn't it? And it's
guaranteed NOT to get the results you want.
But here's the important question: is this much
different than the way most companies market
their products or services?
Most marketing interrupts your day with some
over-the-top subject line... then proceeds to
make some highly questionable promises... and
closes by urging you to buy right now... then
it urges you again to buy before it's too late.
Not only is this the way NOT to market, but it's
a guaranteed formula for what I call "marketing
suicide". By using this approach, as so many
businesses do, you're locking in your own failure.
Fortunately, there's a much more sane and
effective way to market.
================================
Introducing "Engagement Marketing"
================================
If you get to the core of what's wrong with the
typical marketing process I showed you above,
what it all boils down to is you're marketing to
your prospects in a way that you hate being
marketed to yourself.
So the solution has two simple parts:
1. STOP marketing this way immediately
2. Start inviting, engaging and solving
Let's take a look at how this is done.
INVITE - Instead of beating your prospects
over the head with a sales pitch right from the
beginning, invite them to begin to get to know
you. Give them some valuable content they can
use to get a result they'll remember - and do
this without any sales pitch whatsoever.
ENGAGE - Keep building the relationship
by giving them more content, completely
free of any sales messages. Studies show
that it takes a minimum of 7 contacts like this
to establish a solid bond of trust with your
prospects.
SOLVE - Instead of just showing prospects
your product and it's features and benefits,
demonstrate exactly how it solves a difficult
problem they have or helps them achieve an
important goal.
Sound different than 99% of the marketing
you see - possibly even yours?
You bet it does. And I'm sure you can see
that by shifting to this style of marketing,
which I call Engagement Marketing, you
stand to make a lot more sales than you're
currently making with traditional marketing
methods.
===============================
How to substantially increase your sales
with Engagement Marketing
===============================
In a few weeks, I'll be presenting a comprehensive
new program that covers all the steps of my
Engagment Marketing process:
> You'll discover how to use "invitation marketing"
to substantially increase the amount of traffic
you drive to your site - and the quality of that
traffic
> A simple engagement process that turns a list
of cold prospects into a warm audience that
enthusiastically looks forward to hearing from
you
> Step-by-step details for using my simple "solution
selling" approach to help your prospects truly
get what they want by using your product or
service - and ramp up your own sales at the
same time
> How to expand your relationship with your
warm audience and turn one-shot sales into
dedicated customers who buy from you again
and again
There's a lot more, but I think you get the
idea. If you want to be first in line to get all
the details on Engagement Marketing once
they're ready, you can put your name on the
Early Notice list by clicking here:
http://www.ProfitAlchemy.com/engage-early
It's quick - just enter your name and email
address and you're on the Early Notice list.
I'll be in touch soon.
Regards,
Bob Serling, Founder
Profit Alchemy, Inc.
2039 Bruceala Court, Cardiff, CA 92007, USA
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