If there was only one piece of
advice I could give you about
successful blogging, this is
it.
Read this newsletter and you
will understand why my blog
has thousands of readers and
generates thousands of dollars
every month...
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Hi There,
Today I'm going to introduce you to the main
concept that is at the heart of my methodology for
building blog traffic.
It's called "Pillar Articles".
Pillar articles on the surface appear to be
standard blog articles, but for some special
reasons they become the main drivers of traffic to
your blog.
They form the foundations - the pillars - of your
blog.
SPECIAL OUTCOMES
There is no one particular reason that an article
becomes a Pillar, rather it's the RESULTS you get
from the article that qualify it as a Pillar.
A Pillar article will perform the following key
functions for your blog -
1. Bring in a flood of traffic when first
released.
This is often the result people linking to or
trackbacking your article and generating a little
bit of "buzz" around the blogosphere (other
blogs).
2. Provide a definition of a key term, an answer
to a commonly asked question, or a brief how-to
tutorial.
The article's value is not time dependent, you can
refer to it in future blog posts, other bloggers
will link to it and refer people to it over and
over again.
A Pillar provides timeless information, not news
or personal blogging - it's relevant to a wide
audience for a long period of time.
3. The traffic keeps coming long after the article
is archived deep within your blog.
Often because of reason one above (lots of
incoming links to the article) a Pillar article
will rank well in search engines and consequently
show up on the first page of searches, directing
brand new readers to your blog long after you
first published the article.
4. Provides a reason to bookmark and/or subscribe
to your blog (and RSS feed).
When a first time reader comes to your blog and
they see all the fantastic content they are much
more likely to bookmark your site for further
reading later. They will start monitoring your
blog regularly, transforming from casual random
surfer into loyal reader because they can see the
quality of your previous work.
SPIKE ARTICLES
Don't get confused between a Pillar and a "Spike".
A Spike article is all about a quick rush of
traffic that often disappears within a day or two
and has very little long lasting impact. Pillars
are timeless, Spikes are temporary.
One of the tricks is knowing how to convert a
Spike into a Pillar.
Without Pillar articles most other traffic
building techniques fail. If you don't have
Pillars in place most traffic techniques you
implement will be Spikes, maybe generating a rush
of traffic for brief bursts but very quickly
dropping back to where you were previously.
You won't convert first time visitors into
regular readers, which is a critical outcome for
the long term success of your blog.
FOLLOW A BLOG TRAFFIC METHODOLOGY
A well constructed blog, one that follows a
traffic building methodology, will retain an
audience long after the blogger stops writing.
This has many positive outcomes, including -
A) You can stop blogging for a week or two without
worrying about losing your audience. This means
less stress and a more solid blog foundation.
B) The resale value of your blog will be higher
because it's value and popularity are based on the
EXISTING content, not the potential future content
that evaporates when the blogger stops blogging
after the sale. It's more about the blog and less
about the personality behind the blog.
(Although personality is still very important -
more on this in future email newsletters.)
If you liked this introduction to the concept of
Pillar Articles and want to know exactly how you
can create Pillars for your blog, continue now by
reading this article -
How To Write Great Blog Content - The Pillar Article
http://www.entrepreneurs-journey.com/845/pillar-article/
Here's to your blogging success,
Yaro Starak
Entrepreneurs-Journey.com
PS. If you are looking for a step-by-step guide to
create powerful content for your blog, build a
loyal audience and start making real money
blogging part time, consider joining my coaching
program - Blog Mastermind.
http://www.blogmastermind.com/coaching/
---------------------
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Subscribe Date: February 13, 2009
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