Here's a powerful lesson from professional "big wave"
surfers you can use to make your prospecting efforts
far more successful.
If you're familiar with big wave surfing, you know that
in order to ride these 40 to 50-foot monster waves,
surfers cannot paddle into them. These waves produce
so much force that approaching them from the front
would be suicidal.
So in order to ride these waves, surfers are hitched by
a tow rope to the back of a powerful jet ski and towed
in from behind the wave. This allows the surfer to harness
the force of these gigantic waves without being crushed
by them.
Your prospecting can be much more effective by cloning
this process and "hitching" yourself to major influencers,
trade associations that have a significant impact on your
prospects, and other companies that already have the
attention of your prospects.
Now, if you're a marketing consultant, the news is even
better. This is one of the key prospecting strategies I'll
be personally teaching at my Marketing Edge Certified
Consultant program.
If you'd like to raise the level of your game and income,
I've pasted in the details below from an email I sent out
last week. Take a look at it and put your name on the
early notice list. However, we plan to go live with this
program in just a couple of days, so this will probably
be the final notice.
Regards,
Bob Serling
---------------------------------------------------------
If you're a marketing consultant, the two biggest
roadblocks you face are:
1. Generating enough qualified prospects on
an ongoing, consistent basis
2. Having a significant "differentiation factor"
that makes you a superior choice over all
your competitors
If this sounds all too familiar, I have an opportunity
for you to solve both of those problems and actually
turn them into powerful advantages.
You see, I'm considering offering an advanced training
and certification program that authorizes you to market
and use my proprietary, breakthrough marketing process
with your clients. This will give you the significant
"differentiation factor" you need to stand out as the clear
choice over all your competitors.
You'll also have the opportunity to work directly with
me and my team personally on many deals. And in
order to do this, I'll be giving you my proven, proprietary
lead generation processes - and even hand delivering
some pre-qualified leads to you.
No more than 20 people will be accepted for the first
phase of this program and the total membership will
never exceed 50 people. So let me start with some
important details and then Ill give you a link where
you can cast your "vote".
====================================
A little background on this breakthrough process
====================================
For the past few weeks, I've been giving away a new
white paper, "The 8 Questions... that will change your
business forever". If you've had a chance to read it,
you know that it focuses on a series of unconventional
questions that stimulate breakthrough marketing and
business building solutions.
But "The 8 Questions" are really just the tip of the iceberg.
You see, there's also a method for using "The 8 Questions"
as the starting point of a much more comprehensive and
in-depth consulting process. We call this unique process
The Marketing Edge and it consistently produces powerful
results.
In fact, this process is so effective, it's the only form of
consulting we do with our higher end clients. My team has
been using The Marketing Edge for more than 15 years
and here are some examples of the results its produced
for our clients:
> There's the publishing company that we helped generate
a 2,000% increase in profits (yes, that's really two
thousand percent).
> The stock trading course that used the "profit cloning"
strategy we came up with to add an ongoing increase
of 20% in profits right out of the chute. And continued
to enjoy this growth year after year by grabbing much
greater market share from their competition.
> The company that sells employee retention programs
that went from getting about 10% of prospects to open
and read their lead generation piece to getting a whopping
100% response rate.
> The successful sales consultant who built her booming
business from the ground up all on the strategies we
developed for her. In fact, she states unequivocally that
she wouldn't have a business without this.
And many, many more similar case studies.
Now, for the first time, I'm considering offering an
advanced training and certification program to teach
you how to use "The Marketing Edge" to create similar
results for your own clients. And you'll also be able to
work on many of your deals directly with me and my
team.
Before you say "count me in", let me make a couple of
points very clear. First, this program is not cheap (I'll
give you the costs in just a minute). Second, you must
already have very good marketing skills to even be
considered for membership. In order for this program
to work for you, me and the other handful of members,
you'll have to pass a pretty rigorous screening process.
With that in mind, here's a short summary of what you'll
get with The Marketing Edge Certified Consultant
Program.
===================================
What makes this program very different than other
programs you've seen
===================================
The Marketing Edge Certified Consultant Program (I'll
just refer to it as MEC from here on) is for people who
already have serious marketing skills and want to take
marketing consulting to a much higher level. People
who are serious about making six figures and more
as a marketing consultant.
The main focus of this 12-month program is giving
yourself a unique advantage over other marketing
consultants by being able to use the same process I
use with all my clients - The Marketing Edge - with
your clients.
At the same time, you'll have an entirely new level
of education, support and direct access to me. By
becoming certified in this powerful process (along
with all the prospecting materials and support you'll
get, personall access to me and my team, and even
being handed qualified leads that my in-house system
generates) you'll gain an incomparable advantage
over all other marketing consultants.
To give you an idea of just how different this is going
to be, here are some of the components you'll get
during this 12-month program:
> A live 3-day immersion training to kick things off
and get you on a fast track to success.
Every session at this comprehensive training will
be conducted by me personally and key members
of my team. We'll work elbow-to-elbow together
for 3 full days.
You'll also meet and receive training from my crack
COO, Glenn Allen. Glenn was a co-founder and
former COO of Open Table, the enormously
successful online restaurant reservation company that's
valued at over $1billion. So he's an expert at taking
a business from the start-up stage to massive success.
Also, this is not a "speak-and-pitch" type seminar
- it is a top level, top secret immersion training. No
outside speakers will be making presentations and
you will not be offered anything to buy.
> The MEC Marketing Encyclopedia. This is packed
with every marketing piece you'll ever need to market
your services. From lead generation pieces to sales
call scripts, to follow-up campaigns, killer emails and
more, it's all here in "done for you" format.
> The MEC Ready-to-Roll Campaign Archives. While
much of the work you'll be doing will be customized
campaigns for your clients, there are often situations
where you can simply modify and plug in a marketing
campaign that's already been proven profitable. And
we've got a wealth of those campaigns ready for you
to cut, paste, and profit from.
> Live group calls once each month. These calls will
cover a broad range of topics, but the primary purpose
is to make sure all of your efforts to sell your services
are as productive as possible. All calls will be recorded
and available to listen to as often as you'd like on our
private members-only web site.
> Direct access to me and my team. As a MEC member,
you'll receive a private email address and private
telephone number to make sure you get all the help
and support you need. These are meant to be used
primarily in critical situations and in the event you have
an issue that needs immediate attention (like a massive
deal you're about to close and need some hard hitting
advice), we're here to give you the support you need
to truly be as successful as possible.
> Members Only discussion and networking web site.
This private, members only site is only for you and
the other members of MEC. Use it to get advice, give
advice, find partners for deals, and team up with other
members on larger deals.
> You will also be given a featured listing on our company
web site and be able to use our testimonials and case
studies to give you added credibility with your clients.
Because we continually have ongoing promotions in
place, and many partners promoting our services as
well, this visibility should generate a good deal of business
for you.
> Work with us directly on many of your deals. On some
occasions, you'll have large deals that you don't feel
completely comfortable doing on your own. Not a problem.
We're here to help and we'll team up with you to make
sure your deal is a roaring success. In addition, as a further
training aid, we plan to have MEC members work directly
with us on some of our own deals so you get real life,
on-the-job experience for landing and implementing
lucrative consulting deals.
> Highly qualified, warm leads delivered directly to you.
As part of the program, you'll be given all the tools you
need to generate a steady stream of warm leads for your
consulting practice. But with the ongoing media coverage
and marketing my company does, we're often overloaded
with prospects who are eager to increase their profits.
When that occurs, we'll be funneling these warm leads
directly to our members. These will be fully screened,
fully qualified leads so you aren't wasting a minute of your
time and you stand the best chance of closing lucrative
deals quickly.
> Plus much more that's still in the planning stages.
===================================
Who MEC is for - and what it costs
===================================
MEC is designed for two kinds of people. First, this
program would be ideal for you if you're already
working as a marketing consultant and want to take
your skills and earnings to a much higher level. And
it's also for people who have a strong knowledge of
marketing and want to "start at the top" as a marketing
consultant. But the bottom line is that MEC is ONLY
for people who have a driving commitment to being
successful.
Who isn't it for? If you're new to marketing, it definitely
is not for you. To perform at this level requires that
you have serious marketing skills and/or experience.
It also isn't right for you if you're a business owner or
employee of a company and thinking about using The
Marketing Edge for your business. That's not an option
that I offer at this time.
Now, as I mentioned earlier, membership in this first
phase will be limited to a small group of no more than
20 people. And the membership will never exceed 50
people.
The fee for MEC is $22,500 per year, plus 12.5% of
the profits you generate from using The Marketing Edge
with your clients. While this is obviously a considerable
investment, it's pennies compared to what you can
earn. And it's outrageously reasonable considering the
value of all the marketing materials you'll get for selling
your services... the qualified leads that are handed to
you... the proven marketing campaigns you can plug
in and profit from... and the in-depth training and support
that delivers all of this to you in a turn-key, ready to go
format.
At the same time, you will be expected to take part
in all aspects of the program and actually implement
what you learn. And I reserve the right to revoke the
membership of anyone who isn't participating. But I
doubt that will ever happen with anyone who is serious
enough to join this program.
===================================
How to get on the list to be considered for MEC
===================================
As I've mentioned, I am not accepting any members
right now. I'm simply doing a survey to measure the
level of interest in this program.
You can cast your "vote" and get early notice if I
decide to move forward with this program by
clicking this link:
www.ProfitAlchemy.com/mec-early
IMPORTANT: Please do NOT submit your name if
you aren't extremely serious about this program or if
you can't afford it. Because the participation will be so
limited and the screening process will require quite a
significant amount of my personal time, I'd prefer only
to hear back from you if you're truly serious.
Also, there will not be any scholarships or "creative
financing" deals available for this program. There will
be a payment plan, but it will still require paying the
entire fee.
Thanks for taking the time to read this and possibly
responding to my survey.
Regards,
Bob Serling, Founder
Profit Alchemy
2039 Bruceala Court, Cardiff, CA 92007, USA
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?HEwMbExMtCxMHGzsHJwMtEa07CzMjIycjA==
No comments:
Post a Comment