creating and licensing out ideas for all kinds of
products, services and marketing campaigns.
And one of the most unique experiences I've
ever had doing this was the 3 word phrase I
created for a prominent sales training company
that paid me a quick $15k to use it. Can you
think of a faster way to make a serious profit
than that? Or how much fun it was to be
handed that check?
But here's even better news. I'm convinced that
everyone has a great idea inside of them, and
probably many great ideas. And right now - with
the explosion of new technology and products that
comes out every week - there couldn't be a better
time to make serious money with a great idea.
Because smart companies realize that in order to
stay ahead of the competition, they must bring new
ideas to market at a rapidly increasing pace. And
they're eagerly looking for highly profitable new
ideas.
So how about you? Do you have a million dollar
idea that you'd like to get paid handsomely for
while the company you license it to does the bulk
of the work?
If so, you're going to want to get your name on the
early notice list right now for a new program I'm
considering presenting, "Million Dollar Inventing".
During this program, I'll show you exactly why the
traditional path to inventing is deeply flawed - and
how I overcome this by flipping the process around
completely.
===================================
The key to making millions with your ideas
===================================
There are hundreds of books, courses, and web sites
on inventing and licensing products. But the problem is,
the conventional wisdom is backwards. Completely
backwards.
And it absolutely guarantees that 98% of all new product
ideas will fail. Need proof? The United States Patent and
Trademark office issued 456,106 patents in 2009 (the
last year with full reporting statistics). Yet, according
to the U.S. Patent Office, only around 2% of those products
ever made it to market.
What's responsible for such dismal results? The
conventional wisdom for developing products and taking
them to market is backwards. And it kills 98% of great
product ideas before they ever have a chance.
But this doesn't have to happen. Because my "reverse
inventing" process is completely different. It turns the
conventional wisdom on its ear and makes the inventing and
licensing process far more effective. So effective, that my
success rate hovers around 70% - far surpassing the anemic
industry rate of just 2%. And I guarantee it will give you
the ability to invent as many hot new product ideas as
you'll ever need and license them to major corporations
for substantial royalties.
Here's a quick overview of my "reverse inventing" process:
1. DON'T invent new products. Find a hot-selling product
or service that's already being sold to a large
market by large corporations.
2. Improve that product by adding a new or different
feature.
3. Spend 90% of your effort on test marketing your
improved product, NOT on patenting it.
4. License your new version of the product to one of the
large corporations that already sell the old version.
You collect an upfront fee, then royalties for as
many years as your product is sold.
5. Repeat steps 1-4 over and over again.
What I've just shown you is simple, yet incredibly powerful.
In my humble opinion (OK, maybe not so humble :-), it's
your fastest, safest way to make a small fortune from your
big ideas. In fact, here's just a sampling of some of the
ways I've applied this process to generate millions in
revenue.
=========================================
3 Case Studies of "reverse inventing" in action
=========================================
Case Study #1: Skateboard Toy
You may have heard of the toy skateboard I created and
licensed to a major toy company. It featured the logo of
Tony Hawk and half a dozen other high profile skateboarders
and was sold in Toys-R-Us, Wal-Mart, Kaybee Toys, Target
and thousands of drug stores and other retailers all over
the world. How did I pull this off despite having no
previous experience in the toy industry? By applying the
"reverse inventing" steps I showed you above. Plus, I
currently have a couple new toys and novelty items being
considered by major corporations.
Case Study #2: Educational Software
I co-founded a software company, licensed the software
out at first, and then sold the company for $6.4 million
in just 17 months. That company is still going strong and
boasts an impressive customer list that includes General
Electric, Cars.com, Johnson & Johnson, Kaiser Permanente,
Pioneer, Sunguard and more. Here again, I had zero
previous experience in the software or education fields.
Case Study #3: Marketing Campaigns
Although I'm strongly involved in creating and licensing
out ideas for products and services, I'm probably best
known for licensing out marketing campaigns to my clients
- and for having taught thousands of people how to do this.
There's a letter I wrote that has now become known as
"The $25 Million Letter". People call it this because this
one-and-a-half page letter landed an agreement for a
$25 million contract the first time my client sent it out.
But equally important, I've taken this same letter, made
slight modifications to it and licensed it out to clients
in 14 different industries. And collected handsome fees
and royalties each time.
I also created a licensing strategy for the late Corey Rudl
that pulled in $1 million profit for his business in the
first week - and a total of $2.6 million in a few months.
And I made a hefty six figures just for my idea.
I could give you many more examples of marketing ideas
and campaigns that I've licensed out, but I'm sure you get
the picture.
======================================
Discover how to duplicate this simple process and
make serious money with your big idea
======================================
As I mentioned, I'm considering presenting a complete
program on my "reverse inventing" process called Million
Dollar Inventing. During this program, I'll lay out the
process step-by-step... give you a simple, reliable
method for creating an unlimited number of hot, viable
ideas to license... show you what you need to know
about patents and other forms of protection... how to
find the best companies to license to... how to get an
appointment to show your product idea to any large
corporation, including the Fortune 500... and what to
put into your presentation that gets companies to say
"yes" as much as 70% of the time... plus a lot more than
I have room to cover here.
You can sign up to get Early Notice about Million
Dollar Inventing once I have all the details ready to
go. By putting your name on the Early Notice list now,
you'll receive the details ahead of everyone else and
get priority enrollment.
Since I'll be conducting the program personally and
providing a deep level of personal support, the number
of seats will be limited. So it makes good sense to put
your name on the list now by clicking here:
www.ProfitAlchemy.com/mdi-early
I look forward to showing you all the details of how
to turn your hot ideas into serious profits.
Regards,
Bob Serling, Founder
Profit Alchemy, Inc.
2039 Bruceala Court, Cardiff, CA 92007, USA
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