or coach, what you'll discover here could be
very valuable for your business. So please take
a few minutes to see what I have in store for
you...
If you're like most marketing consultants or coaches,
the two biggest roadblocks you face are:
1. Generating enough qualified prospects on
an ongoing, consistent basis
2. Having a significant "differentiation factor"
that makes you a superior choice over all
your competitors
If this sounds all too familiar, I have an opportunity
for you to solve both of these problems and actually
turn them into powerful advantages.
In November, I'm going to be offering an advanced
training and certification program that authorizes you
to market and use my proprietary "Evergreen
Marketing" program with your clients. This is the
exact same program I use with all of my own clients.
Having a unique, proven system with a long track
record of success will give you the significant
"differentiation factor" you need to stand out as the
clear choice over all your competitors.
You'll also have the opportunity to work directly
with me and my team personally on projects where
we need more resources. And in order to do this,
I'll be giving you my proven, proprietary lead
generation processes - and even hand delivering
some pre-qualified leads to you. This alone will solve
any problems you've had with prospecting and
client acquisition.
No more than 10 people will be accepted for the
first phase of this program. So let me start with some
important details on the program itself and then I'll
show you how to take the next step.
====================================
A little background on the Evergreen Marketing
process
====================================
In surveying my subscribers, I've discovered that
the majority of people are sick of all the hype
about the latest "hot button of the moment" marketing
techniques... the hours they waste on a wide
variety of marketing techniques that produce very
little actual return... and the constant parade of
instant experts who seem to show up in their
inboxes with bloated promises every week.
And they want a solid, reliable marketing system
based on proven fundamentals that will get them
the results they really want. Especially now in this
stubborn recession.
So I've developed and fully tested a new approach
to marketing that replaces all the hype and puffery
with a dignified, highly effective approach that
prospects actually enjoy being part of - and that
results in a substantial increase in sales.
But more importantly, because it's based on solid
marketing fundamentals that have been proven
to work for decades using any form of media,
the entire system is "evergreen". Which means it
will work now and will continue to work for years
to come.
So once you're clients learn this simple system,
all it takes is a few simple tweaks to make it
work in any market, any economy and with any
new forms of marketing that come along.
====================================
Here's a quick overview of the Evergreen
Marketing process
====================================
The entire system is made up of just three components.
This is all it takes to deliver the kind of results your
clients really want and to be flexible enough to adapt
to any situation. Here's a quick description of each
component:
EVERGREEN TRAFFIC - Instead of beating your
prospects over the head with a sales pitch right from
the beginning, my approach to traffic invites people to
begin to get to know you. It does this with powerful
"engagement devices" that attract far more traffic than
other approaches.
And it also focuses on a simple "go where they gather"
technique that gets dozens of partners to help build
your list in an innovative way no other system offers.
EVERGREEN CONVERSION - When it comes
time to converting prospects to an actual sale, most
businesses make two critical mistakes that kill as
many sales as they make.
Mistake #1 is to use the "email blast" approach
to sales. One of the major drawbacks of email
is that it costs nothing to send. So businesses get
very sloppy with their communications and mass
blast everyone on their list.
This critical mistake not only harms your sales,
but it also results in a significant number of
people unsubscribing from your list. With my
approach to conversion, prospects self-select
the products or services they're interested
in - but you control the entire process of
selection and step-by-step communications
and sales. When you use this approach,
sales can easily be doubled or tripled and
unsubscribes become a thing of the past.
Mistake #2 is to focus on showing the prospect
your product, it's features and benefits, tossing in
a bonus or two and going for the kill. While this
results in some sales, it won't produce nearly the
number of sales you could be making.
What you want to do instead is demonstrate
exactly how your product solves a difficult
problem your prospects have or helps them
achieve an important goal. Because that's
what people really buy - solutions that make
their lives better or easier. While this may
sound easy, there are ways to do this that
dramatically outperforms others.
Sound different than 99% of the marketing
you see? You bet it does. And I'm sure you
can see that by shifting to this style of marketing,
the clients you'll be working with stand to make
a lot more sales than they're making with the
typical, hectic approach they're currently using.
EVERGREEN PROFIT ACCELERATORS.
I won't go into a list of the actual accelerators
here, but what you should know is that these
are simple, reliable techniques to further
cement the relationship and turn one-shot
sales into loyal, lifetime customers who buy
from you again and again.
===================================
What makes this certification program very
different than other programs you've seen
===================================
This advanced training and certification program
- called the Evergreen Marketing Certified
Consultant program - is for people who already
have serious marketing skills and want to take
marketing consulting and coaching to a much higher
level. People who are serious about making six
figures and more as a marketing consultant.
The main focus of this 12-month program is giving
yourself a unique advantage over other marketing
consultants by being able to use the same program
and materials with your clients that my team uses
with all of my clients.
At the same time, you'll have an entirely new level
of education, support and direct access to me. By
becoming certified in this innovative system (along
with all the prospecting materials and support you'll
get, personal access to me, and even being handed
qualified leads that my in-house system generates),
you'll gain an incomparable advantage over all other
marketing consultants.
Just a partial list of the benefits you get over the
course of this 12-month program includes:
> Immersion training in the use of the entire
Evergreen Marketing program
> Every marketing document you need to effectively
sell your services
> Complete, ready to deliver marketing programs
for all aspects of Evergreen Marketing
> Two different levels of the program so you can
sell your services to clients with practically any
budget
> A complete array of support and personal
coaching services provided directly by me
> Direct access to me any time you need
assistance with a project
> A featured listing on my web site and use of
the Evergreen Marketing branding, testimonials
and case studies
> Highly qualified, warm leads delivered directly
to you
> And much more
===================================
Who this program is for - and what it costs
===================================
The Evergreen Marketing Certified Consultant
program is designed for two kinds of people. First,
this program would be ideal for you if you're already
working as a marketing consultant or coach and want
to take your skills and earnings to a much higher level.
It's also for people who have a strong knowledge of
marketing and want to "start at the top" as a marketing
consultant. But the bottom line is that this program is
ONLY for people who have a driving commitment to
being successful.
Who isn't it for? If you're new to marketing, it definitely
is not for you. To perform at this level requires that
you have a strong foundation in marketing and/or
experience.
It also isn't right for you if you're a business owner or
employee of a company and thinking about using the
Evergreen Marketing program for your business.
That's what you come to me and the members of
this program for!
Now, as I mentioned earlier, membership in this first
phase will be limited to a small group of no more than
10 people. This is so I can make sure you get all the
personalized training, support and attention you
deserve.
The fee for the Engagement Marketing Certified
Consultant program is $22,500 per year, plus 7.5%
of the profits you generate from using my proven
marketing programs with your clients. While this is
obviously a considerable investment, it's very
reasonable compared to what you can earn.
And it's even more reasonable when you consider
the value of all the marketing materials you'll get for
selling your services... the qualified leads that are
handed to you... the proven marketing programs
you can plug in and profit from... and the in-depth
training and support that delivers all of this to you
in a turn-key, ready to go format.
At the same time, you will be expected to take part
in all aspects of the program and actually implement
what you learn. And I reserve the right to revoke
the membership of anyone who isn't participating.
But I doubt that will ever happen with anyone who
is serious enough to join this program.
===================================
Here's what to do next
===================================
If you're intrigued by what you've heard so far,
I'm going to be conducting a free introductory
call next week where I'll give you all the details,
lay out the Evergreen Marketing program for you,
and answer any questions you may have.
To get on the notification list for this call, just click
this link:
http://www.ProfitAlchemy.com/emcc-call
IMPORTANT: Please do NOT submit your name if
you aren't extremely serious about this program or if
you can't afford it. Because the participation will be so
limited and the screening process will require quite a
significant amount of my personal time, I'd prefer only
to hear back from you if you're truly serious.
Also, there will not be any scholarships or "creative
financing" deals available for this program. There will
be a payment plan, but it will still require paying the
entire fee over time.
Thanks for taking the time to read this and I hope
to meet you on the introductory call.
Regards,
Bob Serling, Founder
Profit Alchemy, Inc.
2039 Bruceala Court, Cardiff, CA 92007, USA
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