I recently had the great pleasure of interviewing
Dr. Robert Cialdini, author of the landmark book
"Influence" and his new book "Yes".
If you don't know Dr. Cialdini's work, he's one of
the world's leading authorities on persuasion and
why people buy. I'm actually on my second copy
of "Influence" because my first copy is worn out
from marking and bending so many pages.
After our interview, Dr. Cialdini's team generously
offered to make one of their most popular articles
available for free to my readers:
http://www.influenceatwork.com/Error_Management.html
In this article, he lays out a simple, ingenious formula
for turning your mistakes into tangible payoffs. This
is practical science you can use immediately to make
your business more profitable. And as I said, it's yours
for free.
Also, at the bottom of the article, there's a box you
can click to subscribe to Dr. Cialdini's ezine, the
"Inside Influence Report". That's free too and I highly
recommend it. So check the article out now:
http://www.influenceatwork.com/Error_Management.html
By the way, this is NOT an affiliate link and I don't
receive any payment for this. I'm recommending this
article and ezine to you because I've found them to be
very valuable for my business and I'm sure you will
too.
Regards,
Bob Serling
2039 Bruceala Court, Cardiff, CA 92007, USA
To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?HEwMbExMtCxMHGzsHJwMtEa0bCxs7IzMzA==
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