Thursday, November 11, 2010

how keyword research can increase your traffic

Hi There,
 
Do you do keyword research? 
 
I've seen how effective knowing keywords and the 
amount of search traffic they get can help your 
website or blog. 
 
For example, when I was running my proofreading 
business I worked very hard to rank for key terms 
like "essay editing" and "thesis editing". 
 
I also optimized my site for local search, 
creating pages to specifically target phrases like 
"sydney proofreader" and "melbourne editor". 
 
As a result of this work and the search rankings I 
achieved, 50% of the customers to that business 
came from search. 
 
Yeah, that's right. That business was basically 
profitable because Google sent me free customers 
because I spent some time checking keywords and 
changing my website pages accordingly. 
 
WHAT ABOUT BLOGS AND KEYWORDS?
 
Today over 50% of my traffic to my blog comes from 
Google search. I'd have half the audience I do 
now without search engines, so obviously keywords 
REALLY matter. 
 
This week Leslie did a review of a piece of 
software that tells you what keywords get what 
traffic, how hard it is to rank for those keywords 
based on existing competition and all kinds of 
important data about keywords. 
 
The software is called Market Samurai, and you can 
read the review on my blog here - 
 
 
If I was just starting out today, given the 
marketplace is more crowded, focusing on keywords 
would be one of the top 3 MARKETING tasks I would do. 
 
You need traffic that's nothing new. Google is 
the best source of free traffic, but for you to 
get traffic you need to know what keywords to go 
after and how hard it is to beat the competition 
that currently ranks for that traffic. 
 
That's exactly what Market Samurai is for.
 
Of course it won't do the work for you, but it 
will give you the intelligence you need, which is 
step one. 
 
If all of this is confusing you go and read the 
review now (there's a video to show you how it
works as well) -  
 
 
Here's to your blogging success,
 
Yaro Starak
Entrepreneurs-Journey.com


 



 

 
 
 
 
 
 
 
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