how to use video to become an expert

Hi There,

 

I've been watching the videos Maria Andros has 

released in her new launch - Video Conversion 

Formula. 

 

Her first video was entertaining and had some cool 

Karate and beach scenes, but was light on content. 

 

Her second video is GOLD, and it's the one I 

recommend you watch right now here:

 

Instant Video Expert - The Five Step Formula

 

(You will have to enter your name and email to get 

access to the full video.) 

 

In the video Maria lays out how to become an 

expert using simple and easy to prepare videos. 

 

She focuses on how to create "how to" videos, 

the kind that you use to teach people and as a 

result, you become perceived as an expert. 

 

The video has great actionable tips, and I took 

plenty of notes while I watched, which I will 

summarize for you below. 

 

I recommend you opt-in to watch the entire video

and download the PDF that includes links to 

resources to help you make your videos - 

 

Instant Video Expert - The Five Step Formula

 

THE 5-STEP INSTRUCTIONS - Yaro's Notes!

 

Here are the five steps, which you should apply 

when making your videos - 

 

1. Evoke Curiosity

 

- Maria recommends you use music to make your 

video memorable (she includes a PDF with links to 

good places to get music you can use in your videos) 

 

- Shoot on location (go outside) for better engagement  

 

- Keep things moving (change frames)

 

 

2. Cultivate Credibility

 

- What have you helped people with in the past? 

(teach them!) 

 

- Tell your personal story to anchor a connection 

and create a relationship 

 

- This helps to build your online brand

 

 

3. What's in it for me?

 

- Put yourself in your customers shoes and ask 

whats in it for me (offer a solution to their 

problem) 

 

- Create a teaser, explain what they will get if 

they watch 

 

 

4. Exposing and unravelling the problem

 

- Understand how the problem impacts their lives

 

- Talk about their problems in a non-threatening way 

 

 

5. Engage and educate your audience

 

- Create steps you can share to help people

 

 

Bonus Step 6. Entice your audience to take action

 

- Ask your audience to do something at the end

 

 

This is obviously just a small summary of what the 

video covers. 

 

I like this breakdown because the steps are applicable 

to marketing anything online, not just using video. 

 

Maria's video is 15 minutes long and all content.

Go watch now -

 

Instant Video Expert - The Five Step Formula

 

Here's to your video marketing success,

 

Yaro Starak

 

 

 

 

 

 

 

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