There's a rug company in Australia that everyone knows well.
Why?
Because every single TV ad they do is some kind of
closing down sale, or fire sale, or emergency that has
led to them having "crazy" prices... but only temporarily.
Of course it's not really that temporary, since they have
some of kind sale every week - and they don't ever
close down.
I posted a funny video about this company in my
latest blog post here -
This might be a silly example, but it's a nice and obvious
one of how the sales technique of "Scarcity" works.
In my latest article I look at how Scarcity is the most
powerful technique I have ever come across for
selling online, including several examples from my
own experiences.
I also explain how two of the most well known and
successful online businesses have made billions
almost entirely around the concept of Scarcity.
Want to know what companies they are and how
you can also apply Scarcity to your business?
Read my article -
Make sure after you read it that you leave a
comment and let me know how you plan to
use Scarcity in your marketing mix.
Happy Monday!
Yaro Starak
Entrepreneurs-Journey.com
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