Monday, August 27, 2012

The Most Effective Marketing Technique I Know

There's a rug company in Australia that everyone knows well.
 
Why? 
 
Because every single TV ad they do is some kind of 
closing down sale, or fire sale, or emergency that has 
led to them having "crazy" prices... but only temporarily.
 
Of course it's not really that temporary, since they have 
some of kind sale every week - and they don't ever 
close down.
 
I posted a funny video about this company in my 
latest blog post here -
 
 
This might be a silly example, but it's a nice and obvious 
one of how the sales technique of "Scarcity" works.
 
In my latest article I look at how Scarcity is the most 
powerful technique I have ever come across for 
selling online, including several examples from my 
own experiences.
 
I also explain how two of the most well known and 
successful online businesses have made billions 
almost entirely around the concept of Scarcity.
 
Want to know what companies they are and how 
you can also apply Scarcity to your business?
 
Read my article - 
 
 
Make sure after you read it that you leave a 
comment and let me know how you plan to 
use Scarcity in your marketing mix.
 
Happy Monday!
 
Yaro Starak
Entrepreneurs-Journey.com
 
 
 
 
 
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