Injecting your personality into
your blog is a good idea, but is
it safe to talk about yourself
when things go wrong?
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Hi There,
I hear many business blogging teachers explain the
importance of staying on topic with blog content
if you want to establish the right type of
audience.
I agree, this is a smart thing to do, however
some bloggers worry when it comes to talking
about their personal or business lives, whether
they risk becoming too off-topic, too wishy-washy
and unprofessional, especially if they are
blogging for business purposes.
HOW TO DEFINE YOUR NICHE TOPIC
The most important thing is to pick a niche that
is 100% in-line with your blogging goals. If your
blog is designed to generate new leads for your
small business you better produce content that is
relevant to your target audience - your
prospective customers.
If you aren't exactly sure who your target niche
is yet, don't worry, start writing about what
interests you and your audience will define
itself. If it's not the audience you want, slowly
take your blog in new directions and see where
you end up.
You are the captain of your ship and it's never
too late to change course. You may lose some
readers along the way if you keep changing focus,
but eventually you will settle on a mix that
brings in the right type of people to meet your
traffic goals. It can be quite surprising to
learn what people find interesting.
If you already know the audience you want you must
be certain your content is interesting and
relevant to them. See which articles get a better
response and follow the methods that work best.
Always remember to ask yourself "how does this
benefit my audience?" and work towards helping
others, don't just toot your own horn.
If you aren't blogging purely for pleasure than
you have to consider what others want first and
beware of getting stuck too much in your own ego.
KEEP THINGS PERSONAL
One of the true strengths of blogging is the power
of personality.
Many bloggers blog in a traditional sense,
diarizing their lives each week with personal
anecdotes, stories and opinion. This is fine for
hobby and personal blogs but if you are talking
business blogging you don't want to turn people
away by complaining about how big your bum is
after all the food you ate at Christmas, including
a bunch of pictures to prove it!
To get the right kind of traffic to a business
blog you want to project your humanity but also
stay tightly on-topic.
One of the best ways to do this is to blog about
your business mistakes. By explaining how you went
wrong, what you learned as a result and how you
dealt with the situation, you provide fantastic
blog content.
Your readers connect with you (rapport building)
because they make mistakes too, all humans do.
You provide a practical lesson that your readers
will learn so as not to make the same mistake you
made. You also demonstrate your professionalism by
explaining how maturely you dealt with the
situation. Of course this assumes everything did
work out reasonably well in the end, but I'm sure
you get my point.
The key to good business blog traffic is
personality and focus, without too much of either
ingredient.
You don't want to express your deepest darkest
fears, fantasies and passions (unless that is the
purpose of your blog - voyeur blogging perhaps),
but you do want to inject your emotions,
personality and unbiased opinion into your
articles. Emotive and personal opinions should be
used to enhance your content, not dilute it with
rambling off-topic diatribe.
Here's to your blogging success,
Yaro Starak
Entrepreneurs-Journey.com
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