Friday, April 8, 2011

Can "weird science" increase your sales 3 to 1?

A couple weeks ago, in the midst of multiple
world problems and a difficult economy, a client
of mine tested a new approach to packaging his
product that I developed for him.

The result? Despite low consumer confidence and
skyrocketing gas prices that have people nervous
about parting with their money, he produced $3 in
sales for every $1 in sales the standard packaging
of his product produces. Here's how he puts it:

"The product structuring technique you created for
us was excellent - and very easy to use. During the
time we ran the campaign, it generated $3 for every
$1 of sales that weren't attributed to this campaign.
With results like this, we'll definitely run it again."
- David Nevogt, PurePoint Golf

By the way, this is not a fluke. This same client
applied my packaging method to a different product
a year ago and produced a 337% increase in sales.

===================================
Harnessing the power of "weird science"
===================================

So let me pull back the curtain and show you exactly
why my approach worked so well for David - and
how it can do the same for you.

It's actually pretty simple. You see, what most
people don't understand is that it doesn't take a
new, breakthrough product to generate a substantial
increase in sales. Most often, the best results come
from small changes to an existing product.

It might be a change to the way the product is
packaged... or adding a feature that increases its
usefulness... or just refreshing an older product
to make it more current.

And that's exactly what I did for David. By applying
an innovative, slightly offbeat approach to product
development, we were able to shoot his sales
through the roof at a time when many businesses
are gasping for air.

If you'd like to get similar results with your products
or services, I'd be happy to evaluate your product at
no charge and let you know if I can be of help. The
only qualification is that your business must currently
be generating at least $500,000 in sales annually.

To get your complimentary evaluation, just use the
link below to provide me with some basic information
about your business and your product or service. It
shouldn't take you more than 5 minutes to fill in the
information and submit your request online. And
having me conduct your evaluation does not obligate
you to use my services.

I'll review your request and get back to you within
48 hours to let you know if this program makes
sense for you and we should talk a bit more about
it by phone.

Here's the link to submit your request:

www.ProfitAlchemy.com/product-eval

I look forward to hearing from you - and helping
you make all of your products and services more
profitable.

Regards,

Bob Serling, Founder
Profit Alchemy, Inc.

2039 Bruceala Court, Cardiff, CA 92007, USA

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