Monday, September 26, 2011

Contrarian advice for consultants and coaches

If you're a consultant or coach and you're having
difficulty taking your business to the next level,
here's exactly why this is happening:

You're spending too much time on your
marketing and client acquisition efforts

Now, coming from a marketing consultant, that
might sound a bit strange. But think about it - how
many of these marketing methods do you use to
try to sell your services:

> Networking at events, social gatherings and
trade shows
> Article writing and placement
> Facebook, LinkedIn and other social media
> Speaking engagements
> Writing an ezine, blog or both
> Creating white papers on your area of expertise
> Responding to Requests For Proposals
> Cold calling
> Press releases and publicity
> Video marketing
> Mobile marketing

Just think how much of your time all of this effort
eats up. And most importantly - how much billable
business has all this activity actually produced?

If you're like most consultants and coaches I hear
from, the answer is: very little real business.

=================================
So what's the solution?
=================================

As counter-intuitive as it may seem, the solution
is actually to market less. What you really want
to do is find a few marketing and client acquisition
techniques that work well for your business,
focus ONLY on those and eliminate all the rest.

This frees you up to do what you do best
- deliver your services. And it prevents having
marketing and client acquisition become so
demanding, it's practically a second career.

The good news is, this is easy to do using the
simple process you'll discover in my new
program:

Frictionless Marketing

5 Simple Steps to a 7-Figure Income
for Consultants and Coaches

The Frictionless Marketing system is tightly
focused to accomplish two key goals. The first
is to help you acquire substantially more new
clients right now - and for years to come.

The second is to give you a simple, reliable
marketing system you can create once and
then use again and again with as little time and
effort as possible.

So how is this all done? By focusing on just
5 marketing tracks and eliminating all the
baggage and useless marketing efforts that
you've been taught to use.

==================================
The 5 tracks to Frictionless Marketing - a quick
overview of low-effort, highly effective marketing
and client acquisition
==================================

> Frictionless Prospecting

We'll start right where the rubber meets the
road. The majority of wasted marketing efforts
occurs at this stage. Practically every consultant
I ever work with tells me they've poured hundreds
of hours into prospecting but still produce poor
results.

I'll show you the only two prospecting methods
you'll ever need to get past the gate keeper and
get an appointment with a much higher percentage
of your prospects. If you're ready to put a stop
to endless hours of counter-productive efforts,
this track alone will change the entire way you
market.

> Frictionless Conversion

Do you hate selling? Then you'll love this track.
Conventional sales and closing methods are
based on gimmicks and pressure tactics that
force prospects to make buying decisions before
they're actually ready.

My system eliminates that undignified way of
selling forever. And it focuses on customer
centered methods you'll find a pleasure to use
that convert a far greater number of prospects
to paying clients.

> Frictionless Fee Setting

Most consultants and coaches vastly under
price their services. This is due mainly to the
antiquated methods you and everyone in your
industry has been taught to use.

You'll discover how to raise your fees
significantly - even in a recession. And do this
with zero resistance and no hard feelings from
your clients.

> Frictionless Acceleration

A critical error most consultants and coaches
make is focusing far too much of their effort on
getting new clients. This is unfortunate because the
most ready source of additional profit is the clients
you're ALREADY working with.

You'll discover how to grow your business and
significantly increase your profits by upgrading
the majority of your clients from one-shot
engagements to lucrative repeat clients

> Frictionless Automation

This is where you put an end to all the chaos
that's caused by putting too much time into too
many fruitless marketing avenues. You'll discover
how to take the first 4 tracks and put them into
a simple, highly productive system you can run
like clockwork for as long as you're in business.

======================================
Ready to stop the marketing chaos and fill your
roster with paying clients?
======================================

In late October, I'll be presenting "Frictionless
Marketing - 5 Simple Steps to a 7-Figure Income
for Consultants and Coaches". There are three
program levels to choose from.

Level #1 - Mentoring

This consists of six months of live training... ongoing
mentoring and support provided by me personally...
a multi-media training site you can refer to again and
again... plus a simple blueprint that allows you to start
bringing in more paying clients in the shortest
time possible.

Because of the deep level of coaching and support
I'll be providing, enrollment for this level will be
limited to no more than 20 people. The fee will be
$3,500 for the six-month program - and your results
are completely guaranteed.

By the way, that's a fraction of what I normally charge
for mentoring programs - and the cost will increase
to about $15,000 after this initial presentation.

Level #2 - Course only

If you're a real self-starter or would like a more
economical option, you can take the course for all
six months minus the Mentoring component. You'll
get all the materials but will not have access to the
personal mentoring and support components.

However, there will be a Members Forum you can
participate in to get answers to your questions and
connect with other members. The fee for this level
is $1,297.

Level #3 - Frictionless Marketing Coaching Certification

Would you like to coach other consultants and coaches
in using this simple, powerful system? Then this is the
level for you.

I'll be training and certifying a small number of coaches
to work with me directly and help other consultants
and coaches market less, market more effectively and
increase their profits. This level includes all the
components of the Mentor level, plus group and
individual training that leads to your certification.

In addition, although you'll be fully trained in how to
generate highly-qualified leads for your practice, I'll
also provide you with some pre-qualified warm leads.

Because of the time it will require on my part to work
with you personally and make sure you're successful,
I'm limiting the enrollment at this level to just 8 people.
The fee for the Certification program is $22,500 plus
a small percentage of the client fees you generate.

======================================
Get on the Early Notice list
======================================

Those are the three levels available. If you'd like to
put your name on the Early Notice list and get all the
details for this program once they're ready, just click
here:

http://www.ProfitAlchemy.com/fms-early

It's quick - just enter your name and email address
and you're on the Early Notice list. While placing your
name on this list does not obligate you to enroll in the
program, since I'm also measuring the level of interest
in the program, please do NOT sign up unless you're
serious about participating.

Thanks - and I look forward to showing you how to
end all the marketing chaos and significantly build
your business at the same time.

Regards,

Bob Serling, Founder
Profit Alchemy, Inc.

P.S. Here's what a few consultants who have been
exposed to just parts of my Frictionless
Marketing system have to say:

"The ideas generated were way beyond my
expectations. And one of the strategies you helped
us come up could easily catapult us to national
prominence virtually overnight... at very little cost
to us. I would estimate that the new strategies that
we developed along with the tactics that support
them will result in a 300% increase in revenues for
this project. I highly recommend you to any
organization interested in making big increases in
sales, regardless of how successful they already are."
- Larry Hayward, Vice President
PMI, Inc.

"Within the first five minutes, Bob came up with a
strategy that's so powerful, it will easily be worth
hundreds of thousands of dollars to my business. If
you get the chance to have Bob work with you, my
advice is to do whatever it takes to lock in your slot.
His unconventional perspective is sure to work
wonders for your profits."
- Jim McQuillan, President
Carnegie-Hill Communications

"Bob, the practical techniques you've shared have
significantly increased revenues and profits for our
business. Sales are up by over 40% in just 3 months
and we've only implemented a third of your strategies
so far."
- Randall Evenson, President
Evenson & Associates

Put your name on the Early Notice list now and
get all the details for this program once they're
ready by clicking here:

http://www.ProfitAlchemy.com/fms-early

2039 Bruceala Court, Cardiff, CA 92007, USA

To unsubscribe or change subscriber options visit:
http://www.aweber.com/z/r/?HEwMbExMtCxMHGzsHJwMtEa0jEwMjOysTKw=

No comments:

Post a Comment