They threw away $25 million in business?

Hi There,

When I interviewed Tony Hsieh, CEO of Zappos.com,
he talked about a difficult decision they made about
5 years ago to cancel $25 million per year in business
with drop shippers.

Zappos entire business is built on customer service
and lightning fast delivery. But most drop shippers
don't give a flying fungola about fast delivery. So
Zappos concluded that in the long run, drop shippers
would do far more harm than good.

In the blink of an eye, Zappos cancelled their deals
with all drop shippers and threw away $25 million
in business. Since their sales were about $100 million
per year at that time, it was a bold decision. Some
might say it was a crazy decision.

But it paid off many times over. Last year, Zappos
passed $1 billion in sales per year, all because of their
fanatic devotion to providing the best customer service
on the planet.

====================================
Why I'm pulling a "mini Zappos"
====================================

As you probably know, enrollment for Million Dollar
Licensing 2.0 is closing soon. This could be your final
chance to grab one of the dwindling number of spots
available before we close.

But what you should also know is that I've decided
to pull one of my most popular marketing campaigns
ever from MDL 2.0 - The Jewelry Store Campaign.
Even though there are dozens of stories of students
who have made serious money with this campaign,
it's gone. And it will not be made available again.

Here's why I've chosen to pull this "mini Zappos"
move.

Despite the popularity of this campaign, it's a bit
more difficult to use than some other campaigns.
So for the past three years since MDL 1.0 was
published, I've been testing other campaigns that
would be easier to use and make it possible for
anyone to succeed with licensing right from the
start.

With the help of my $12,500 to $22,500 mentoring
groups, I was able to get in a LOT of testing and
now have what I believe is the single best marketing
campaign ever to license to your clients.

So I've pulled the Jewelry Store campaign and
replaced it with this new campaign.

Not only that, but I've also worked tirelessly to
come up with a new "Roadmap" that many
people have used to get their first licensing client
in just one week. And this Roadmap is the
primary focus of MDL 2.0.

With this in mind, I want to urge you to check
out all the details of what's in MDL 2.0 right
now. Because I'm teaching the workshop
portions personally and running all the live
teleconference calls and support myself, the
seating is extremely limited. And most of it has
already been filled.

To make sure you don't miss out, you can
see all the details and enroll in MDL 2.0 if
you'd like by clicking here:

www.MillionDollarLicensing.com/road-me4

Regards,

Bob Serling

2039 Bruceala Court, Cardiff, CA 92007, USA

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