Friday, May 8, 2009

How to quickly build your email list

Blog Tips Newsletter by Yaro Starak

Email list building is at
the heart of most successful
Internet businesses, and that
is certainly the case for me.

Here's the secret of building
an email list quickly...

---------------------

Hi There,

The biggest mistake I made when building my blog
was waiting so long to start building an email
list.

For a while I was under the assumption that just
having a website or blog and daily visitors was
enough, but boy was I wrong.

No example better illustrates the power of email
lists than my success (and non-success) with
affiliate marketing over the previous years.

During the first years of my blogging I'd write a
review of a product that I'd promote with my
affiliate link, stick it up on my blog and watch a
handful of sales trickle in over the following
week.

It was a painfully slow response rate and I just
didn't sell many products that way.

A short year later, I had built an email list so I
started combining my blog with the list.

I'd write a review to my blog AND write an email
to my list telling people about the review.

WOW, what a difference.

Now I'd receive a rush of sales within the first
24 hours because people read email much more
frequently than they read blogs and I'd do about
three times as many sales when combining the two
mediums.

Not only that - you should see what happens when
you sell your OWN products through your list and
your blog.  

You always sell more of your own stuff than
affiliate products, so when you can write multiple
blog posts and multiple emails to promote your
latest offer, it's like a license to print
money.

Why does this combination work so much better?

Because you are increasing the exposure points you
have with your audience. They get the email and
the blog posts, which increases the conversion
rate.

HOW CAN YOU BUILD A LIST?

This is all well and good, but how exactly can
you build your list?

The first thing is to not make the mistake I made.
Don't wait a full year worth of blogging before
starting to build your list.

Make sure you have an opt-in form on your blog and
start collecting those email address contact
points with your audience.

However just using your blog to build your list is
not enough. It's too slow.

You need more leverage than this if you really want
to ramp up your list growth quickly.

Let me illustrate exactly how I grew my list from
zero subscribers to over 15,000 in just two years
with a little background chronology -  

November 2004: I start my blog on the topic of
proofreading, which was the business I was running
at the time.

January 2005: I switch my blog over to the
entrepreneurs-journey.com domain name and change
the topic to entrepreneurship and Internet
business.

December 2005: After a year of blogging I have
1,000 RSS subscribers, but I realize I need to
build an email list.

January 2006: I add an opt-in form to my new blog
design and create my first landing page at
blogtrafficking.com to start building my list.

December 2006: I end the year with 3,000 RSS
readers and 3,000 email subscribers.

At this point I'd like to clarify how painfully
slow everything was going.  

That's two years of solid blogging and one year
of email list building and I only had 3,000
subscribers on each medium.

That's not a bad result of course, but it could
have been so much more as I later found out if I
just did a few things differently.

In the year 2007 my list grew from 3,000
subscribers up to 15,000 subscribers.  

That's dramatic growth compared to the previous
years.  

Did I reach a tipping point? No, I don't think
that's the reason.

What happened was I did something I should have
done long ago - I released my own product - a
training program membership site called Blog
Mastermind, which you no doubt know about.

HERE IS THE SECRET

It wasn't the actual product that ramped up my
list growth. It was because of the process I went
through to promote it.

There's a well known "secret" in Internet
marketing that to truly build massive success
online you need to continue to roll-out new
launches and build on each previous success.

New product launches are incredibly powerful list
building machines. You might think that it's
about selling as many units of whatever you are
promoting - but that's only half the story.

The real killer strategy here is to build each
launch on top of the success of the previous
launch and each time, grow your list by leaps and
bounds.

Sure, 20 new email subscribers a day from your
blog is great - but how about getting 5,000 new
subscribers in one WEEK!  

That's the kind of result you get when you
release your own product and do a few strategic
things well when you launch it.

So, how does this work? It works because when you
do a big promotion for your product you put out a
lot of focused effort and deliver big value in a
short period of time.

You might think that having your own product is
important because you make money when you sell it.
 
That's true of course, but the real power is
having a product means you can get affiliates to
promote it for you - and lots of them.

To help affiliates promote you can give them free
resources to give to their readers, but in order
for them to get the goods, the people need to join
your list.

The affiliates do it because they want commissions
and they know that giving great value upfront
before a product goes on sale is the best way to
make more money.

It's a win-win. You build your list much more
rapidly, your affiliates make commissions when
they make sales.

HOW I WENT FROM 3,000 TO 15,000 SUBSCRIBERS

During the very first launch campaign I did for my
membership site, I decided to release a free
report.

You already know the report very well - The Blog
Profits Blueprint.

When I released that report it was a hit and many
top bloggers and email list owners told people
about it during my promotion campaign.

Within the space of a week my email added 6,000
new subscribers.  

It didn't stop there of course, with a steady
stream of people joining my list during the weeks
that followed - several hundred each and every day.

The key here was actually knuckling down and going
through the steps to release my own product and do
it with a sound strategy.

From that point forward my business tripled. You
might think it was because of sales of my own
product, but once again that's only half the
story.

With so many new subscribers, each time I did an
affiliate promotion I made much more money.  

When I went to sell my next product I made more
money again because I had more potential
customers.

Having a large email list multiplies the income
you get from ALL the possible streams of income
your business taps into.

That's why the real secret to big success online
is explosive list growth and the best email list
growing strategy is to release your own product.

ARE YOU READY TO DO THIS?

If you "get" what I'm talking about in this
newsletter and you want to start ramping up the
growth of your own email list, then you need to
learn my process.

Here's what needs to happen -

1. You need to have an online content strategy -
in other words, a blog - where you collect email
addresses

2. It's smart to also use something like Pay Per
Click advertising and a landing page to ramp up
your list growth speed

3. You need to sell your own product and the best
product is a membership site

4. When you release your product, you need to
market it strategically so you explode the growth
of your list as a byproduct of your launch
campaign

and...

5. You need to join my Membership Site Mastermind
program as it teaches exactly this process.

Yes, a blatant sales pitch I know, but seriously,
this is exactly what I do and what I teach in the
program.

It's not rocket science, but there is a strategy
behind this process that goes way beyond just
making as many sales as you can.

If you're thinking about building a long term
business then you know how important it is to grow
your list.

PROOF OF CONCEPT

Did you know the current launch I'm doing, the
one that this email you are reading right now is a
part of, added 10,000 people to my email list?

That's right - 10,000 new subscribers in a week.
 
What would 10,000 email subscribers do for your
business?  

If you're ready to walk the same path that I
have, here's the link to join -

http://www.membershipsitemastermind.com/signup/

Here's to your online success,

Yaro Starak
Entrepreneurs-Journey.com


PS. Membership Site Mastermind closes on Monday
the 11th. You've only got a few days left to take
advantage of this program.

On Tuesday the doors will be shut and I'll be
busy working with the people who had initiative,
took a risk and decided to take my program.

If you want to be one of those people and give
yourself at least the chance of success and a
guaranteed amazing learning experience, then you
need to sign up here -

http://www.membershipsitemastermind.com/signup/














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