Friday, March 12, 2010

10 minute "switch" increased her profits 65%

Hi There,

A few years ago, I created a marketing tactic
that's easy to apply and produces exceptional
results. For example, it took one of my clients
about 10 minutes to switch her copy over to
this new tactic and it boosted her profits by a
very real 65%. Here's how she puts it:

"Your dead simple strategy increased my profits
by 65% on this project."
- Pamela Yellen, President
Prospecting and Marketing Institute

This tactic has continued to pull well for years. Just
last week I used it with my own list and produced
an increase in conversions of 62%.

Now, I'm considering teaching exactly how to do
this. And as I said, it's so simple, any business can
apply it in 10 minutes or so.

BUT - I need your help in deciding whether or
not to do this. You see, it would be part of a
larger program and I'm only going to move
forward with this if there's enough interest.

So please read the description below (it's a bit
long in order to give you all the important details)
and then cast your vote...

----------------------------------------------------

I need your help to make an important decision.

I'm considering doing something a bit different
- something that could have tremendous benefit
for you - and I want to determine if there's
enough interest in this to move forward.

So here's the scoop...

For the first time ever, I'm thinking of offering a
monthly membership program. But if you know
me and the quality of the content I deliver, then
you know this would be no ordinary membership
program.

Here's why.

I've been in marketing for over 30 years now.
(Yikes, that's a long time!) And as you probably
know, my career has not been narrowly focused
in just a single area, but has spanned just about
every area of marketing. From large corporate
clients to small start-ups and entrepreneurs.

From pure offline direct marketing to cutting
edge online marketing. From selling my own
products and services to licensing toys, software,
and marketing campaigns to clients.

Here's a quick tour of some of the specifics (and
why you might want to consider tapping into my
brain on a monthly basis):

> I wrote a "control" for one of the premier
journals of the publishing industry, Book Marketing
Update, that took on and beat all competitors
for more than 9 years. Now, a control is the most
effective marketing piece you have that you test all
other marketing pieces against. Considering that most
controls last just 3 to 6 months, you can imagine how
effective this piece had to be to reign for over 9 years.

> I created and licensed a toy skateboard featuring
the logo of Tony Hawk and half a dozen other high
profile skateboarders that was sold in Toys-R-Us,
Wal-Mart, Kaybee Toys, Target and thousands of
drug stores and other retailers all over the world.
How did I pull this off despite having no previous
experience in the toy industry? With a solid
marketing campaign that convinced the toy company
of how profitable this project would be.

> I co-founded a software company and sold it for
$6.4 million in just 17 months. That company is
still going strong and boasts an impressive customer
list that includes General Electric, Cars.com, Johnson
& Johnson, Kaiser Permanente, Pioneer, Sunguard
and more.

> I wrote a letter that has now become known as
"The $25 Million Letter". People call it this because
this one-and-a-half page letter landed an agreement
for a $25 million contract the first time my client sent
it out. And he mailed it to just one prospect!

> I created a licensing strategy for the late Corey Rudl
that pulled in $1 million profit for his business in the
first week - and a total of $2.6 million in a few months.

> Using my "hidden assets" strategy, the Prospecting
and Marketing Institute increased their profits on
their flagship product by 714%. And they maintained
that increase for over four years until they eventually
retired that product.

> Twice I've created publicity campaigns that earned
the #1 position on Yahoo Business News - and the
#1 position on Google Business News once. You
can imagine the flood of traffic that resulted from
such prominent visibility.

> Plus a heck of a lot more than I have room to go
into here.

=====================================
So what does this all mean to YOU?
=====================================

In my new Profit Alchemy Gold Level and Silver Level
memberships, I plan to reveal how I did everything I
just listed above - and you can too. Plus a ton more.

I'll cover the most effective traffic generation methods
that you can rely on day-in and day-out (not those
"magic bullet of the month" tactics that work for
a week or so, then stop working or get shut down).

You'll get maximum conversion strategies that turn
a much higher percentage of prospects into paying
customers.

You'll discover online and offline sources of sales
that no one else talks about. These are particularly
lucrative because so few people know about them
or use them.

I'll reveal how my proprietary email-to-video "sales
chain sequencing" has increased dozens of my clients'
sales by as much as 150%.

How about a 10-minute change to your copy that
gets customers to spend more with you each time
they buy? This little gem increased profits by 65%
for one of my clients. And you'll get the inside scoop
on how to do this too.

Or a 5-minute copy change that produced an instant
38% increase in sales for another client? I'll lay that
out for you in step-by-step detail too.

And that's just a "starter kit". There's actually
so much more that's included in these monthly
memberships, that it would take pages and pages
to list it all.

====================================
How this will all be delivered
====================================

The Profit Alchemy Gold Level membership will
include all of the following (and probably a lot more):

> A detailed, monthly marketing lesson, with a
step-by-step blueprint you can use and apply right
now. This will NOT be your ordinary run-of-the-mill
content you see from so many so-called experts. Each
lesson will cover a true marketing breakthrough similar
to those I used to build my software company... create
an endless flow of highly qualified traffic... create a
best-selling toy that was sold world wide... sell high
ticket products to large corporations... and much
more.

> 3 mini-video lessons with tactics you can use to
increase your sales and profits immediately (like
the 5-minute copy change above that produced
a 38% increase in sales)

> A one-hour LIVE webinar each month conducted
by me personally. You'll get a powerful lesson...
we'll brainstorm business breakthroughs together...
you'll meet other like-minded people to do business
with... and we'll have a load of fun doing it all.

> Free access to a brand new, full-length course,
"Toll Gate Secrets". Of all my licensing strategies,
the one that's been most popular is my Toll Gate
Joint Venture strategy. This strategy lets you find
one company with a great product, then pair them
in a joint venture with another company that has a
great list and collect a substantial retainer plus a
share of the profits for your efforts. You'll get a
full course that gives you a complete blueprint for
creating dozens of these deals - and all the marketing
and legal documents you need to get on a fast track
to profiting with licensing.

> Free access to my best-selling course "Killer
Copywriting Simplified". This program shows you
the fastest way to write powerful emails, web pages,
ads and sales letters. It originally sold for $697,
but the entire course will be broken down into
bite-sized lessons you can take at your convenience.

> Free access to one of my most popular courses
ever, "The Information Products Master Course".
Let me make one thing abundantly clear: every
business, regardless of what product or service you
sell, should also have a full line of information products.
Info products are the best source of secondary income
you could ever hope for. And you get all the details
of how to create and market your own info products
for free, rather than paying the $897 this course sold
for.

> My most powerful conversion email ever. Email
conversion rates are usually between less than one
percent to 3 percent or maybe 4 percent tops. This
email, which is my highest converting email ever,
recently produced a whopping 27% conversion. You'll
get the complete email and a block-by-block tour of
how to use it to generate impressive conversions of
your own for your business.

> A wealth of additional content, free bonuses, videos
and more just for joining

The cost of the Profit Alchemy Gold Level membership
will be $97 per month.

The Profit Alchemy Silver Level membership is the most
economical option at just $49 per month. However, it
obviously doesn't include as much as the Gold Level.

The Silver Level includes everything in the Gold Level
EXCEPT for the live monthly webinar... access to "The
Information Products Master Course"... and my most
effective conversion email ever. And this level will also
have fewer bonuses.

====================================
Here's the next step - I need your "vote"
====================================

So as I mentioned above, at this point I'm in the process
of determining if there's enough interest to go forward
with this membership program.

You can let me know by casting your "vote" at:

www.Power8Marketing.com/alchemy-survey

It will just take two seconds of your time. Just enter
your name and email address (so you can get early
notice and priority enrollment if I move forward
with this) and select either the Gold or Silver level
to let me know which level is of the most interest
to you.

One favor: please respond ONLY if you strongly
feel that you'd enroll in this if it's offered. While
you aren't obligated to enroll, it will go a long way
in helping me make the final decision.

Here's that link again to cast your vote:

www.Power8Marketing.com/alchemy-survey

Thanks for your time and for your vote!

Regards,

Bob Serling

2039 Bruceala Court, Cardiff, CA 92007, USA

To unsubscribe or change subscriber options visit:
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